Our Next Webinar is on April 30th
RSVP
Aura sources and normalizes data from a range of public and proprietary sources to develop a complete picture of the workforce. This includes (i) public records available from federal, state, local, or foreign governments; open datasets with open data licenses; and information made manifestly public by the consumer or from widely distributed media. (ii) online professional profiles, giving us a comprehensive history of an individual including their work history, educational background and skills (iii) job advertisements, detailing the date posted, job description, and skills required (iv) notifications of staff reductions, derived from official public submissions and layoff tracking systems (v) private data companies and databases with whom we partner to provide a more complete picture of global workforces (vi) online employee sentiment reviews.
Aura’s data covers more than 20 million companies and 1 billion employee profiles worldwide, including public and private companies. This also takes into account subsidiaries and holding companies. This also covers over 500 million job postings and 20 million job skills.
Our specialized AI models in concert to process unstructured data, different document types, and data sources. Our proprietary pre-trained models understand the nuances of different sectors, instantly organizing data that would have required weeks of manual effort to sort. We also utilize natural language processing models, allowing users to make taxonomy and role-mapping changes as needed via a chatbot prompt.
The majority of data on the Aura platform are updated on a daily or weekly basis, including job postings data, sentiment data, hiring and attrition data. Other less common data points are updated on a monthly basis.
There are four main ways to access data from Aura. The first is our user-friendly online web platform, which all users can access by signing in via the “log in” button on our website. Our platform offers a full suite of features and data customization. The second is via API, which users can use to connect their internal systems to Aura’s database directly (for more information on APIs, please contact Support@auraintel.com. The third is via Reports, which are recurring, in-depth data exports with a set of charts and insights on a specific company or set of companies. To set up a recurring Report, please contact Sales@auraintel.com The fourth is Company Intelligence Sheets. These are templated raw data downloads on a specific company, which can be purchased in sets of 12. To purchase a Company Intelligence Sheet, please contact Sales@auraintel.com.
Aura is most commonly used by management consulting firms, private equity firms, hedge funds, and enterprises. This is because our outside-in workforce analytics are excellent for organizations and teams that hope to better understand, advise, and predict the success of other companies based on workforce trends. In the case of enterprises, our data is particularly useful in understanding talent/hiring trends, benchmarking against competitors, and sourcing potential new hires.
Put simply, there is no 100% accurate method or data source for determining internal company metrics. However, we combat this in a number of ways to provide our users a 91% accurate experience vs. 65% from traditional methods: First, we source and purchase data from a variety of public and private sources. This gives us improved coverage over competitors and a significantly larger data base to work with. Second, we do not alter or algorithmically scale our data as some other companies do. This is because our studies have shown that altering data in this way to compensate for inaccuracies only causes data to be less reliable for business cases. Third, we provide transparent Confidence Rankings on our data on a company-to-company basis. This allows users to better understand which data sets to compare against which, and also which are most reliable to use in external presentations vs. for internal purposes only.
Aura offers several products, with different pricing structures. Access to our main online platform is offered via a Consumption model (charged per project/report) or a Subscription model (fixed price per user). For a precise quote, contact our Sales team at Sales@auraintel.com. We also offer custom Reports on a company or set of companies. To purchase a Report, contact our Sales team at Sales@auraintel.com. Lastly, we offer Company Intelligence Sheets. These are templated raw data downloads on a specific company, which can be purchased in sets of 12. To purchase a Company Intelligence Sheet, please contact our Sales team at Sales@auraintel.com.
Aura began as a project in Bain and Company, one of the world’s most respected and influential management consulting firms. Bain recognized a growing need among top private equity firms, hedge funds, and enterprises for a workforce analytics solution that could address their most pressing challenges. Recognizing Aura’s immense value, Bain made the strategic decision to spin it out as a standalone company in 2024. Today, Aura remains fully independent. As Aura continues to grow and redefine workforce analytics, it stands as a testament to Bain’s legacy of excellence and its ongoing mission to empower organizations to thrive in an ever-evolving business landscape.
If you are interested in joining our team, please visit our Careers page to view any open roles.
